Zermatt
The best resort in Valais and one of the great mountain towns of the world, car free under the most famous peak in the Alps.
Zermatt is the resort everything else in Valais is measured against. The Matterhorn looms over a car free village of old timber and smart hotels, the skiing climbs to glacier altitude that holds snow into summer, and the link to Cervinia in Italy opens a vast shared area for strong cruisers.
It tops the list because nothing else combines this scenery, this snow and this depth of village. It is expensive and it can be busy, but for a once in a lifetime Alpine week it is the safe and brilliant choice.